The AdBoard Research Continuum
Your Advisory Boards Generate Enormous Value. Right Now, Most of It Fades the Moment the Meeting Ends.
ARC – the AdBoard Research Continuum – is an AI-first, end-to-end solution built around Microsoft Copilot. It supports your organisation across the complete advisory board lifecycle, turning every discussion into a living, lasting strategic asset that directly informs the next.
An advisory board is not an isolated event – it is a vital point on a continuum of evidence, strategy, and clinical learning. ARC unifies that continuum so institutional knowledge is never lost between meetings.
Built to operate with the Microsoft ecosystem you already own, ARC connects instantly to the transcripts, pre-reads, past reports, and briefing decks already sitting in your SharePoint – with zero new integration required.
Turn One AdBoard into Many Answers: Move from static, single-use PDF reports to a dynamic, searchable knowledge base.
Democratise Strategic Intelligence: Empower teams to query, compare, and extract answers across multiple boards in seconds.
Continuous Cross-Board Learning: Discover emerging patterns, clinical contradictions, and longitudinal trends across therapeutic areas
The Insight Leak: The Reality of What Advisory Boards Cost You Today
Every Advisory Board Is a Significant Investment.
Why Does Its Value Stop When the Room Empties?
Advisory boards require substantial resources – honoraria, internal preparation, logistics, and the time and resources of senior medical leadership. Run well, a single board generates insights that can significantly shape strategy.
Yet once the meeting concludes and the report is filed, that momentum halts. Insights sit isolated disconnected from subsequent decisions and brand plans. You pay the full cost of generating insight, but capture only a fraction of its value.
When an individual needs to re-examine the discussion from a fresh perspective, how do they approach it?
What if an AdBoard your organisation ran previously already has the answers they seek, what then?
Do they even know your AdBoard exists and has key insights pertaining to their situation?
When an AdBoard report is filed away in a folder, does institutional memory and insight generation reset to zero?
This is not a failure of your teams; it is a failure of infrastructure. Without systematic continuity, organisations repeatedly ask questions they have already answered, miss multi-board patterns, and rebuild institutional knowledge from scratch.
ARC provides the continuous, governed infrastructure needed to hold complete institutional context
across the entire lifecycle.
The Solution
ARC Supports the Entire Continuum – Not Just the Final Report
Layered onto Microsoft Copilot, ARC transforms advisory boards from costly, one-off meetings into repeatable,
compounding strategic assets.
ARC links three distinct phases – PRE, PERI, and POST – into a closed loop of continuous intelligence.
The outputs of one board’s POST phase automatically become the foundation for the next board’s PRE phase.
PHASE ONE: PRE
Evidence-Led Design & Strategic Validation
Validate the need before committing budget; design for decisive answers if you proceed.
Build Your Strategic Outline: ARC guides teams through a structured workbook – defining core strategic objectives, key debate propositions, and desired downstream actions to ensure agendas reflect genuine strategic intent.
Assess Existing Knowledge (SharePoint Ingestion): ARC interrogates internal repositories mapping everything that your organisation already knows and highlighting evidence gaps, and challenges your agenda.
Validate the Business Case: If historical evidence reveals that key questions are already answered, ARC flags this clearly – allowing teams to refine the scope, focus on specific gaps, or reallocate budget entirely.
Precision KOL Selection: ARC analyses your existing expert profiles, clinical disclosures, registry experience, and past contributions to build balanced panels matched precisely to your clinical objectives.
Automated Briefing Packs: ARC helps you generate internal briefing documents and external participant packs, eliminating administrative or agency drafting costs.
Agenda Simulation: Runs AI-driven pre-meeting simulations against your objectives and data, refining questions to ensure live KOL time is spent only on high-value, non-duplicative debate.
PHASE TWO: PERI (DURING)
Chairside Clarity in Real Time
Real-time analytical support for the session lead, maintaining focus without disrupting discussion flow.
Compliance-First Architecture: Live support activates only where an organisation’s compliance policies permit live audio processing. Where prohibited, PRE and POST phases operate fully with PERI disabled.
Strictly Single-User: Live prompts are visible exclusively to the designated session lead (e.g., the Medical Lead). Insights are never broadcast to participants or third parties.
Dynamic Question Prompting: Identifies conversational nuances and suggests real-time follow-up probes aligned with strategic objectives.
Targeted Domain Interrogation: Prompts the chair to direct specific technical questions to individual panellists based on their documented expertise (e.g., prompting a deep dive into Professor X’s registry data background).
Live Room-Dynamics Tracking: Monitors airtime distribution, alerting the chair if specific voices are dominating or if valuable contributors have been sidelined.
Real-Time Insight Mapping: Automatically threads live discussion points against pre-read materials and core objectives, creating a solid foundation for post-meeting synthesis.
PHASE THREE: POST
Synthesis, Natural-Language Interrogation
& Longitudinal Intelligence
Convert raw discussions into traceable, actionable assets without delay.
Topographic Discussion Mapping: Automatically generates multi-layered landscapes of the transcript, displaying core themes and relative discussion depth to prevent over-indexing on passing remarks.
Natural-Language Interrogation: Allows teams to query single or multiple board transcripts directly in plain English (e.g., “What were the oncologists’ expectations for our asset in upcoming Phase III trials?”) and receive structured, referenced answers instantly.
Customised, Source-Traceable Reporting: Generates executive summaries and thematic breakdowns with complete source traceability linking every finding back to specific timestamps and panellists (only if compliance allows for it)
Multi-Board Trend & Contradiction Detection: Evaluates multiple boards to pinpoint shifting clinical sentiment, consensus shifts, and therapeutic contradictions across regions.
Key Intelligence Question (KIQ) Alignment: Probes transcripts directly against strategic KIQs and sentiment statements, triangulating ad board findings with wider medical streams.
Closed-Loop Integration: Directly feeds extracted insights, consensus points, and unresolved questions into the PRE phase of upcoming boards on similar topics.
Why Generic Chatbots Fail: The ARC Difference
“Can’t we just paste a transcript into standard Copilot or our internal ChatGPT?”
Generic LLMs struggle with the regulatory, scientific, and structural complexities of pharmaceutical advisory boards.
Here is why purpose-built architecture inside Copilot matters:
Context-Aware Depth vs. Superficial Summaries: Generic bots generate high-level, generic summaries. ARC understands content density specifically in the context of science and medicine
Guided Report Construction: Rather than producing an semi-structured text dump, ARC guides the user through structured topic selection, hierarchy curation, and executive formatting.
Source Attribution & Auditability: Every insight, sentiment score, and strategic takeaway generated by ARC is traceable back to the exact speaker and transcript line.
Pharma-Native Data Pipeline (ETL): Includes built-in sanitisation, HCP name disambiguation, and medical taxonomy management – ensuring complex scientific acronyms and proprietary trial codes are accurately interpreted within ARC.
The Three Market Traps
| Market Approach | The Pitch | The Hidden Flaw | The ARC Difference |
|---|---|---|---|
| Standalone SaaS | "Buy our dedicated AdBoard platform." | Creates data silos, requires months of InfoSec review, and forces content duplication outside SharePoint. | Operates directly with your existing SharePoint and Copilot environments. |
| Enterprise SIs | "We'll build a custom AI platform on Azure." | 6–12 month development cycles and high capital costs, built by generalists lacking Medical Affairs domain depth. | Immediate deployment infused with deep life sciences workflow expertise. |
| Generic Copilot | "Just paste the transcript into standard Copilot." | Lacks understanding of KOL dynamics, scientific frameworks, medical taxonomy, and governance. | Structured PRE, DURING, and POST workflows designed specifically for pharma. |
Your Path Forward
01
Assess: We evaluate your current advisory board processes and existing SharePoint repositories to pinpoint where ARC can add genuine value.
02
Deploy: We configure, customise, and activate ARC with your Microsoft ecosystem, connecting to your internal data assets with zero migration required.
03
Scale: We empower teams to execute governed, continuum-connected advisory boards that compound institutional knowledge over time.
Strategic Impact
Direct Cost Reduction: Move from time-and-money resource intensive tasks to automated internal AdBoard capabilities.
Higher Strategic Hit Rate: Objective-driven agenda design ensures meetings reliably answer your most critical scientific questions.
Accelerated Time-to-Insight: Reduce report turnaround times from weeks to minutes, enabling faster decision-making.
Continuous Synthesis & Interrogation: Generate custom reports in minutes, and query across multiple boards instantly via Copilot – at zero incremental cost.
Longitudinal Knowledge Retention: Retain, surface, and build upon institutional intelligence across brands, teams, and global regions.
Enterprise-Grade Governance: Ensure every generated summary, quote, and recommendation is fully traceable to source transcripts within your validated Microsoft data perimeter.
Full Lifecycle, Not Just Reporting: The only pre-peri-post solution connecting strategic planning, live chairside enablement, and longitudinal insight synthesis into a single workflow.
The Choice
Without ARC: Boards operate as isolated events, Medical Leads chair without real-time data support, reporting remains slow and expensive, and institutional learning resets after every meeting.
With ARC: Every board is justified by evidence, panels are optimised for expertise, live discussions are focused and balanced, reports are delivered instantly with full traceability, and insights compound continuously inside Microsoft Copilot.
Turn Every Advisory Board Into Lasting Medical Intelligence
ARC connects the full advisory board lifecycle, turning each discussion into a traceable, reusable intelligence asset that informs future boards, strengthens strategic decision-making, and builds institutional knowledge over time.